“B2G Business Models That Drive Success in the Now”
Introduction In the unstable business environment of today, companies need to explore every avenue for growth and sustainability. Businesses looking for government contracts, partnerships, and collaborations may find new opportunities through the effective but sometimes disregarded technique of business-to-government (B2G) marketing. This essay examines business-to-business (B2G) marketing and offers details on strategies, best practices, and case...